Entrepreneurship in Experience Economy

Overview

How should entrepreneurial education be defined and taught in order to meet the major challenges of the complex, ambiguous and innovation driven society that post industrialism is?  Where technology companies are looking for a new tomorrow to connect with the global consumer who grew up with technology being, not a tech product, but a cultural product.

As the technology industry matures and technology is increasingly becoming a commodity, and the end of Moore’s Law becomes imminent, human factors need to come at play. To re-shape the concept of entrepreneurship is of utmost importance for us to be able to secure our comparative advantage with more innovation driven companies in a creative, generous and curious society.

This is a joint pilot with three universities and three private commercial actors. The idea is to pilot the possibilities of piloting a blended learning course jointly, in order to find a framework for contemporary entrepreneurial education going beyond the analytical, logical and scientific.